My Role
Visual identity
UX Audit and Research
Website design
Spotify, Blog and Event Creatives ( Templates )
Event Mural
The Client
DTC Drive, A Direct to customer Community that aims to be an international resource for all companies and individuals who are involved in DTC. It’s mission is to drive knowledge and innovation in the global DTC industry by helping brands start and scale their business with technology
Unite: Designed to help DTC owners, marketers, vendors, investors etc. come together and grow the DTC industry globally.
Drive: Knowledge and innovation in the global DTC industry by helping brands start and scale their business with technology
Enable: DTC founders to succeed in their ventures.
Audience
DTC entrepreneurs, Marketers, Vendors, investors and individuals with an interest in direct to customer busines, brands who are on shopify, magento, Big commerce and so on.
Visual Identity
Crafting the visual identity for DTC Drive posed a significant challenge, requiring the creation of visuals and colors that would captivate a highly specific audience comprising DTC entrepreneurs, marketers, vendors, and forward-thinking investors. This demographic consistently stays ahead of market trends through individual research. To engage such an audience effectively, I undertook a thorough exploration, revisiting fundamental principles and conducting audits of prominent communities within the same sector.
To distinguish DTC Drive from its counterparts, I adopted a unique approach by transforming commonplace visuals. The key innovation involved leveraging the shapes of everyday household products, reimagined as the primary brand patterns or elements. This strategy successfully positioned these shapes as the core essence of the overall visual identity. The positive response and feedback received from stakeholders underscored the effectiveness of this distinctive and carefully considered approach.
Website Design
In the UI development phase, we refined our shared objectives established in the branding stage, emphasizing the approachability of DTC Drive and highlighting the brand's connectivity.
Employing a primary black palette complemented by hints of fresh green and yellow, as seen in vibrant product illustrations and thoughtful interface components, we crafted a user interface tailored to resonate with DTC Drive's target demographic.
The extensive array of product illustrations integrated into the UI serves as a visual tool to effectively convey the potency of the DTC Drive platform and articulate its value proposition to prospective clients.
Consistently throughout the user interface, we strategically utilized product shapes and elements introduced earlier to convey the brand's connectivity. A user-friendly guide, integrated into our design system, was developed to ensure uniformity and assist the design and marketing teams in seamlessly incorporating these connecting shapes across the entire website.
Brand Presence
Furthermore, my commitment to ensuring visual consistency extended beyond the website to encompass diverse platforms like newsletters, community channels, and social media. I meticulously studied the design nuances of each platform, considering factors such as image dimensions, color profiles, and user behavior. This comprehensive approach ensures that DTC Drive's visual messaging remains not only consistent but also optimized for engagement across the diverse landscape of digital touchpoints.
In essence, my role as a brand identity design expert for DTC Drive involved a fusion of creativity, strategic thinking, and empirical research, resulting in a visually cohesive and impactful brand identity that resonates seamlessly across a spectrum of online platforms.
